Why Rise?
Why Real Estate?


With proper execution, apartments should deliver extraordinary, risk-adjusted annualized returns(2)

Why Apartments?


Apartments offer stable returns and private REITs are not exposed to the stock market(3).



Why Seattle?

Over the course of 2017, regional employment increased 2.4% (+40,000 jobs added).(4)

Favourable Demographics

Echo Boomer

(Born in the 1980’s or 1990’s)


Growth in population aged 18 to 34 – the group with the highest propensity to rent, or “Echo Boomers” – is resuming after two decades of decline. The echo boomer population is projected to peak in 2020 and will be equal in size to the Baby Boom (~80 million).



According to the U.S. Census Bureau, U.S. household formations averaged 1.35 million from 2000 to 2006.  During the “great recession” (2007 to 2011) household formations averaged 550,000.  This suggests potential pent up demand of 4 million new households.


More stringent mortgage underwriting, increased student debt and the recent memory of a collapsed housing market has increased the Echo Boomer’s propensity to rent. In the U.S., every 1% decline in home ownership is equal to approximately 1.1 million new renter households.(6)



(1) Property management and development are handled through affiliated companies Thrive Communities Inc. and Thrive Development Inc.

(2) Please refer to the performance data under the INVESTORS section of this website.

(3) Source: National Council of Real Estate Investment Fiduciaries (NCREIF)- Research Committee Semi-Annual Research Webinar, February 22, 2012

(4) Source: Puget Sound Economic Forecaster;  Dick Conway and Doug Pedersen

(5) Source: Axiometrics Inc.- Market Summary Fourth Quarter 2017, Seattle-Bellevue-Everett, WA

(6) Source: U.S Census Bureau- Household Formation: 1940 to 2013

(7) Source: U.S Census Bureau- Homeownership Rates by Area: 1960 to 2013